BRIEFING

Horseshoe is a renewed identity for a cocktail bar in the heart of Bilbao. Since 1890, this Old West-inspired bar has served its customers the best cocktails and music.

Horseshoes, spurs and races create this new identity, without losing the Wild West image, making it the ideal place to enjoy select cocktails, appetizers, and live music.

STYLEFRAMES

I have designed down to the smallest detail thinking about the essence that Horseshoe had to transmit. From the main logo to the mockup applications have been designed to transport the client to the far west.

With a palette of bold, intense and strong colours like the heat of the wild west. In addition, the heavy typography combined with that star/spur geometric shape completes this identity.